I can feel the power of social media, but is there a dark side? Does it consume you? I am now on Twitter and I even understand what hashtag is all about! I have followed friends and family, and now I am feeling more comfortable about following “strangers”, too. I was worried that nobody except friends and family followed me back, or if they did, then they ‘unfollowed’ me, pretty quickly. Is it me? Am I not interesting enough? Okay, from a tweeting point of view, I may have lacked substance, so I have been working on it. I now try to tweet or retweet things that other people will find interesting. I have organised my lists so it’s easier to skim through tweets. But this has involved spending more time on social media than writing my book -aargh! There aren’t enough hours in the day as it is! Thankfully (or should I say hopefully), I think I have found my happy tweeting balance. I spend no more than a few minutes checking tweets that may lead to an interesting article, and I tweet/retweet on the go.
Blogging and tweeting both have the power to reach people. If my blog or tweeting helps someone on their writing or self-publishing journey, then that to me is just as rewarding as someone reading my book and enjoying it. Through social media, I have discovered writers that are way ahead of me on their writing journey, and I have discovered writers that are just starting out. I have learnt a lot on my journey and I still feel like a novice. When The Book of Thoth is finished, I will use the social media to market its existence. But in a funny kind of way, I am enjoying my blogging and tweeting for the sake of it. But I won’t let social media consume me; I will find the right balance.
For some reason, I felt a compulsion to Google the following phrase: Is there a difference between a self-published author and an Indie author? I’m still not sure that I got the answer that I was looking for, but I did come across a lot of material that I have not come across before, and I got that overwhelming feeling of being swamped by too much information. My interior sirens went absolutely berserk. The problem is that you can spend too much time trying to figure out what to do with your “potential best-seller”, rather than spending time editing, or writing new material. I want to be a writer, not a publisher or a marketing genius. Deep sigh. Then the realisation kicks in that you have to be able to do them all, if you want to be a successful author. Most traditional authors don’t have to find their own editor, or book cover designer, but they do have to get involved in the marketing. You have to be out there to get noticed, but the self-publishing world is getting very crowded. Why on earth would someone choose your book over the other thousands, especially when some of the others are free? It’s not a question that I can answer, but what I have realised, in a short space of time, is that blogging and tweeting are probably the most powerful social media tools out there. I’ve not been here for long, but I can feel the potential power. I don’t have the perfect site, yet, but at the moment, what I write is more important than how I present my blog. But I do know that I will have to give my blog a facelift in the future. I am getting better with Twitter, too.
I have kept my website, http://www.defendersofknowledge.com/, up and running because I have had over 1000 visits to it, without any publicising, but if I had discovered WordPress first, then I think I would have done it all through WordPress. I know I still have the option to pay and upgrade my WordPress account, but it’s on the backburner, for now. What I love about my blog is the fact that I have set it up to automatically publish to Facebook and Twitter. I think this is a fantastic feature, and I would recommend this to my fellow bloggers. Since discovering the acquaintance list on Facebook, I have started sending and accepting more friend requests, as I know it is essential for successful marketing via my Facebook Book page: https://www.facebook.com/pages/Defenders-of-Knowledge/206456832744827 If I am being completely honest with you, I will say that I never saw the point of Twitter, until very recently. I did sign up for an account, a couple of years back, but I never used it. But because that little voice in my head keeps whispering marketing, I knew I had to take the plunge and get to grips with Twitter. Hint, you can follow me on “Ashia Mirza @ AshPrinceWriter”. Though I was sceptical, I am already seeing the benefits of Twitter – I have already been directed to articles I found interesting, and the school Twitter account keeps me updated with everything my children have forgotten to tell me (no more hidden school reports!). I find it amazing that some bloggers, tweeters and facebook users have thousands of followers (I’m only slightly jealous!). I’m guessing it takes time to build up a social media presence. The key is to keep blogging, tweeting and posting articles that people will find useful, interesting and even amusing. I really wish I could dedicate more time to blogging!
So I thought I had better get back to the self-publishing advice. Today, I’m going to concentrate on the book cover.
Tip of the day: get someone else to design a cover for you (unless of course you are a budding artist as well as a writer).
The thing is, I doubt many people know someone who will design their cover for free, so it could be costly. If you can afford it, great, go ahead, but if you can’t, what do you do? Use one of the Createspace (CS) covers?
Sure why not? It’s the easy option and better than nothing.
The only other option, is to design the cover yourself. BUT REMEMBER it still needs to fit into the CS template!
I designed a cover myself using Photoshop Elements and I’ll be honest with you, it was pretty infuriating, but annoyingly addictive. I’m actually referring to Photoshop Elements as infuriating, and not the whole design process. I ended up watching lots of tutorials on YouTube, just to figure out how to use the software! Tip: you can download a trial of Photoshop Elements for free. When your trial period runs out, keep the program running and don’t shutdown your computer, and it will remain active.
For The Book of Thoth, I knew I wanted a picture of Thoth in the background, so I took lots of pictures of Thoth at the British Museum and adapted one of those. I also designed my own logo as on my website:
I used the logo as the letter O in Thoth.
I surrounded the front cover and back cover wording with hieroglyphs.
Back cover, I hear you say. Yes! You have to design the back cover, too. Obviously, the back cover needs to include the blurb. Once you are happy with the design, then you upload and submit to CS. They will email you back and let you know whether it has been accepted or not. Sounds easy, hey?
There is a bit more to it than that. So here’s a list of things to remember:
1) Book cover size – make sure you adjust your page to be the same size as the book cover, before you start designing.
2) Always save you work!
3) The CS template has a border area where you are not allowed to have any text or anything that’s important to your cover. That’s because it will be cut off when printed! I found that this area varied between proofs, so keep this area subtly blended in with the rest of the cover.
4) Always save your work!
5) Make sure you get someone to read and “spellcheck” your blurb, I only noticed an error on the second proof!
6) Always, always save your work.
I was really pleased with the cover I designed, in fact, the only issue I had was with the spine. For some reason, the spine was always a mm or so out on the proofs, but there was absolutely nothing I could do about this. Hopefully, CS will have this problem sorted soon.
If I am unsuccessful in my attempt at finding an agent, and I end up self-publishing my book, then I hope you will all like my cover, too.